Business Value Proposition

Business Value Proposition

Get your message right and sell with confidence

If you are a manager, a business owner or have a sales role, you know exactly how your products and services work. But how well do you sell them?

Do you need help to describe your offerings in a way that will inspire your customers to buy from you?

The Business Value Proposition is a document that eloquently describes the unique selling points of each product or service you provide, in a way that is meaningful and engaging to your prospective clients.

Use the document to inspire all your sales and marketing materialsand target your customers more effectively.

For example, you can adapt the document to write a compelling sales email, develop a powerful pitch or wow people in a presentation about your business.

Armed with a solid understanding of what triggers your prospects to buy, you can sell with confidence.

A typical Business Value Proposition includes:

  • A clear and engaging description of each product and service, written to appeal to your prospective customers and make them want to buy from you
  • Relevant details about your audience, so you know exactly who you are targeting
  • Advice on how to use your document in your sales materials, online marketing and social media posts

How does it work?

The process of creating your Business Value Proposition is just as valuable as the actual document.

Too often, business owners and managers are so consumed with their business that they don’t realise exactly how they add value or the real reasons why people want to buy from them.

That’s why we start with a detailed discussion about exactly what you are selling and who you are selling to. What problems do you solve for your customers? Why should they buy from you, rather than a competitor?

One of our top-level consultants will ask searching and challenging questions so they can articulate the persuasive benefits of your offerings.

Expect to be surprised by what this discussion reveals. It’s not unusual to have a ‘eureka’ moment that makes you instantly see your business in an entirely new and inspirational way.

After the discussion, your consultant will research your target audience and the kind of language they understand, along with the benefits and features that your prospects needto know.

They will then craft your Business Value Propositionin a way that is easy to follow, so you can dip into it whenever you need to and make sure you are pressing the right buttons to make a sale.

Who is the Business Value Proposition suitable for?

 Perfect for marketing and sales teams or small business owners who want to sell their products or services more effectively.

If you would like to know more about how the Business Value Proposition can work for your business, contact us here.